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Bachelor of Management (Hons) – USM

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SYNOPSIS

The Bachelor of Management degree programme, USM, was introduced in the 1984/1985 academic session, as one of the degree programmes offered by the School of Social Sciences. In December 1989, the management section under the School of Social Sciences became an academic school on its own, known as the School of Management. Over the past 25 years the school has enjoyed a huge success. It was named the best school in the teaching of management and accounting in the year 2003. It was a result of a survey commissioned by the Ministry of Higher Education to a Consortium of Professors from New Zealand in collaboration with a local auditing company, Atarik & Company. Other measures of achievements are the employability of its graduates by multi-national companies and the big 4 audit firms as well as high reception of practitioners of activities run and managed by the school. Along with the success stories, the School of Management continues with its improvement efforts by constantly changing and coordinating its curriculum.

Changes in the business environment have given rise to many management issues such as: globalisation; concentration on the manufacturing sector; sophisticated and innovative technology, which include automation and computers; rapid expansion of the capital markets; enhancement of work ethics and other issues deemed important in the future. The curriculum of the School of Management provides training for the future leaders to cope with the changing economic and social landscape.

DURATION

4 years

COURSE STRUCTURE

COMMON CORE COURSES: 59 Units (Compulsory for all major)

No. Code Courses Units
1 ATW103 Business Law 3
2 ATW104 Introduction to Management 4
3 ATW107 Microeconomics 3
4 ATW108 Macroeconomics 3
5 ATW111 Financial Accounting 3
6 ATW124 Introduction to Managerial Psychology 3
7 ATW202 Business Research Method 3
8 ATW211 Accounting Management 3
9 ATW223 Operations Management 3
10 ATW241 Principles of Marketing 3
11 ATW251 Organisational Behaviour 3
12 ATW262 Principles of Finance 4
13 ATW306 Practical Training 8
14 ATW393E Strategic Management 4
15 ATW394 Business Ethics 3
16 ATW395 International Business 3
17 ATW401 Entrepreneurship 3
Total 59

MAJOR CORE COURSES (FINANCE): 20 Units

No. Code Courses Units
1 AFW360 Corporate Finance 3
2 AFW362 Management of Financial Institutions and Markets 3
3 AFW364 Analysis of Financial Statements 3
4 AFW365E International Finance 3
5 AFW368 Financial Derivatives 4
6 AFW369E Security Investment & Portfolio Management 4
Total 20

MAJOR CORE COURSES (ORGANIZATIONAL BEHAVIOUR): 20 Units

No. Code Courses Units
1 AOW354 Organizational Theory 3
2 AOW355 Industrial Relations 3
3 AOW356E International Management 3
4 AOW358 Human Resource Management 4
5 AOW359 Organizational Development 4
6 AOW360 Management Psychology 3
Total 20

MINOR COURSES: 20 Units

No. Code Courses Units
1 YKT102 Introduction to Mass Communication 3
2 YBP223 Advertising 3
3 YBP201 Communication for Sustainable Development 3
4 YBP224 Public Relations 3
5 YBP300 Integrated Marketing Communication 3
6 YBP326 Corporate Communication 3
7 YKT221 Media Laws and Ethics 3
Total 20

GENERAL ELECTIVE COURSES: 16 Units (Compulsory for major in Finance and Organizational Behaviour)

No. Code Courses Units
1 AEW112E Business Communication I 2
2 AEW113E Business Communication II 2
3 AEW125 Business Statistics 4
4 AFP367 Islamic Finance 4
5 ATU397 Management Studies 4
Total 16

UNIVERSITY COURSES: 21 Units

No. Code Courses Units
1 HTV201 Thinking Technique 2
2 YKT101 Introduction to Human Communication 3
3 LSP300 Academic English 2
4 LSP403 Business and Communication English 2
5 LKM400 Bahasa Malaysia IV 2
6 HTU223 Islamic and Asian Civilisation (TITAS) 2
7 SHE101 Ethnic Relations 2
8 YKT104 Introduction to Communication Studies 3
9 YWP315 Media and Gender 3
Total 21